Parliament places restrictions on alcohol and cigarette advertising
Kyiv Post - Kyiv,Ukraine
The law threatens to slash nearly 13 percent from Ukraine’s outdoor billboard advertising market, with the total market worth an estimated $200 million, ...
 

Hal Riney, who created Reagan re-election ads, dead at 75
San Francisco Chronicle - CA, USA
Hal Riney, the advertising executive who created the iconic "It's Morning Again in America" ads for Ronald Reagan's re-election campaign, has died. ...
 

Advertising Industry Gold ADDY Award For Television Campaign To ...
Business Wire (press release) - San Francisco,CA,USA
The agency produced the television spots, as well as radio, print and transit advertising, in English, Spanish, Mandarin and Cantonese adaptations for ...
 

Show me the money: Measuring advertising and marketing ROI
BusinessZone.co.uk - Bristol,UK
Making every penny count is a must for any small business but how do you measure the return on investment (ROI) of your advertising and marketing campaigns? ...
 

Advertising Spending Stalls in 2007
Editor & Publisher - USA
By E&P Staff NEW YORK Advertising expenditures barely grew in 2007 up 0.2% to $148 billion compared to 2006 spending, according to TNS Media Intelligence. ...
 

Limbo Reports Mobile Advertising Brand Recall Up 20 Percent in ...
Business Wire (press release) - San Francisco,CA,USA
(BUSINESS WIRE)--Limbo, the world’s largest mobile entertainment community, today announced that brand recall for mobile advertising was up 20 percent in ...
 

Sainsbury targets hard-pressed households with new advertising ...
Forbes - NY,USA
The initiative will be supported by a television advertising campaign, kicking off today. Sainsbury's move will be seen as a response to aggressive ...
 

True Religion Receives Nasdaq Extension
CNNMoney.com - USA
NEW YORK (Associated Press) - Jeans maker True Religion Apparel Inc. on Tuesday said it received an extension from the Nasdaq Stock Market to file its ...
 

Tying Offline Advertising to Online Results
Adweek - New York,NY,USA
Proximity is used when Web site response to a TV commercial happens so quickly that the correlation between offline advertising and online results is clear. ...
 

True Religion Launches National Consumer Advertising Campaign
Business Wire (press release) - San Francisco,CA,USA
“For our inaugural advertising campaign, we wanted to capture the hippie-bohemian-chic spirit of True Religion,” said Jeffrey Lubell, chairman and chief ...